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Whether you are an amateur or professional photographer, you need to establish a photographic strategy to create your photos.
You think that your photographic activity comes down to the definition of a strong photographic approach and your creativity. You are making a mistake.
To create photos that will be appreciated, recognized, interesting and meaningful, you need a real process to improve the quality of your photos.
This process is defined by the photographic strategy. It is a new tool to improve and strengthen your photographic approach. I place it on the same level as the photographic why.
This article will help you understand how to implement a new tool in your photography toolbox. By implementing it, you will make your photos even more interesting and instill in them true meaning.
After the publication of my column about developing photographic intelligence to improve the quality of a photographic approach, I received several phone calls from readers of the blog.
As a result of the various discussions, I have had with blog readers, I have realized that even though the questions were a little different in form, they all had the same substance.
The recurring question from most of my interlocutors was about their photographic why and how to set it up. The other underlying question was about the definition of their photographic vision.
Rather than give answers to these questions, I asked them what their reasons were for practicing photography and how they managed their photographic projects. None of them were able to give me clear and precise reasons.
I explained to all of them that without a clear goal and especially without a long-term strategy, they would have the greatest difficulty in defining a strong photographic why and an associated approach.
I advised them first to develop a photographic strategy.
I thought that if a few people were experiencing this problem, there must be others. That is why I am writing this column. I hope it will give you some answers to your questions.
You and I create photos for several reasons:
The list of reasons is long. I will let you think about it.
But the main reason we want to be appreciated by other people. We all want to be loved. At least for me it is particularly important. I am not saying that we want to be liked and appreciated by everyone. I am just saying that we want to have an audience that finds our pictures beautiful and interesting.
We want our photographic activity to be recognized. We want to receive compliments and praise. We cannot help it. We are human beings.
If you do not agree or if you are not convinced, I invite you to look at Maslow's pyramid. Abraham Maslow is an American psychologist who developed a theory of motivation called the hierarchy of needs.
His theory says that once our physiological needs, our security needs, our needs for belonging and love and our self-esteem needs are met, we enter the last hierarchy: the need for self-actualization.
When we create pictures, we inevitably enter this last bracket which is the top of the pyramid of needs. We need to be recognized by others and to be appreciated.
But to be recognized, you and I have to be different. We must create photographs that do not look like others. If we want our photography to appeal to others, we must focus on developing a photographic strategy to appeal to them.
In the rest of this article, I will give you some tips on how to do this.
The word strategy does not only have a military or marketing connotation. I really appreciate this definition which can be applied to everyday life.
Strategy is the art of coordinating actions, of maneuvering skillfully to achieve a goal.
If I apply this definition to the photographic activity, I can say that a photographic strategy consists in setting up actions to reach a goal.
This goal can be an exhibition, a contest, a book, publications in magazines, a slide show or simply photos that you will show to friends or relatives.
I think that in photography, as in most creative fields, it is essential to define goals. I always say that if you do not know where you want to go, you will never get there.
But be careful, the end is not always the goal. The important thing in the journey is not the goal, but the steps you will take. For example, if your goal is to organize an exhibition with your photos, the ultimate goal is to show them printed on paper. But the most important steps are the definition of the project, the editing phase, the choice of color or black and white, the choice of the size of the photos, the choice of the paper. In my opinion, all these phases will be as exciting as the outcome.
Defining your photographic strategy for a photo project is defining your photographic how. You will define the means to achieve a goal.
I did specify that this tool is part of a photo project. You can use it as part of your overall photography strategy, but I do not recommend it: it's too broad.
This tool may seem a bit theoretical to you. But you can trust me. Its impact is measurable in the field when shooting and developing.
A good photographic strategy allows you to:
I hope you realize the importance of this tool in the photographic approach.
The first tip I will give you to define your photographic strategy for a photo project is to define what goal you want to achieve. Here are some ideas:
Voici quelques idées :
Whatever your goal for a photo project, prepare it carefully. Do not leave anything to chance. Even if you plan ahead, nothing ever goes as planned. But by preparing, you avoid the most common pitfalls.
In the previous paragraph, I wrote that nothing ever goes according to plan when doing a photo project. This is the reality. This is where your photographic intelligence must come in. You have to adapt constantly. Do not take anything for granted. Every situation, every shot will have to be considered as part of your photo project.
For example, you have decided to conduct a wildlife photography project for an exhibition with wide shots to show ambiences. You use a fixed blind. Unfortunately, during several sessions, the animals are too far away. You have the choice to use a focal length multiplier or to crop in post-production. This is a simple example, but it shows you that you have to be adaptable. But it also shows you when in your strategy you should have included a focal length multiplier.
Developing your photographic intelligence is part of your photographic strategy.
Ah, the photographic compromise! It is a long-running story. You create photos for you. You want to express yourself. You want to show your emotions, to transmit messages that are personal to you.
But there is your audience or your viewers. These are the people who will look at your photos. You need to please them too by creating photos for them. If you just create photos for yourself without thinking about your audience, you will quickly reduce your fan base.
You have to make a compromise between your choices and those that drive your audience. Finding the balance is not easy. Yet you must do it.
If you do not think about your audience, it will slowly disappear. You will be disappointed because nobody will appreciate your photos. You will stop taking pictures.
If you only think about your audience, you will be appreciated. But you will not express yourself the way you want to. Eventually, you will be frustrated. You will stop taking pictures.
In both cases, the result will be the same. It will be the end of your photographic activity. To remedy this, you must make a photographic compromise.
Your photographic strategy must take this trade-off into account.
I hope this article has helped you understand that in order to make good photos for a given project, it is necessary to adopt a photographic strategy. You need to plan and think about what you want to achieve.
Without strategy, there are no good photos. It is as simple as that.
You will have to make compromises, but that is what life is all about. That is okay.
Never forget that we are making pictures for a given audience. We need recognition. It is a human need. Photography strategy is one of the tools to get that recognition we all seek in our photography business.
Be humble, patient, constant, persevering, and persistent because the road to excellence is long.