Why and How: Lasting in Photography in 9 Keys - 2

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Antelope Canyon en noir et blanc. Une collection intemporelle de photographies de paysages en noir et blanc.
Antelope Canyon in black and white. A timeless fine art collection of landscapes in black and white.

Key 4: Having a Real Photographic Consciousness

Photographic consciousness is your ability to know where you stand in relation to other photographers. I am not talking about a relationship level here, but an artistic and creative relationship. Saying that you are better or worse than another photographer makes no sense. The scale of values represents nothing in art. Indeed, you can create photographs that are interesting and exciting for a certain audience and not at all for other people. You just have to find it.

You must know how to locate yourself on the photographic chessboard. When you have defined a circle of people who define your audience, you will gain self-confidence. You know that you represent something for certain people.

Key 5: Knowing How to Build and Solidify Your Photographic Structure

The photographic building is an expression that I created to develop my ACANP method.

ACANP is a methodology that I use to animate my nature photography courses.

I teach the participants in my workshops to build, develop and consolidate their own photographic structure. It is made up of a set of elements which are linked together.

Without revealing all the elements that constitute it because it would be too long and irrelevant to this article, I consider that a photographer must master his compositions, his framing to write well with the photographic language. Likewise, he must master the theory of photographic elements. It is essential.

As I often say, a life is not enough to learn and master photography. Each new technique, each new theme is a new learning during it must start from the beginning.

If one day, you participate in one of my courses, you will see in more depth the construction of your photographic building.

Key 6: Having General Culture

Si vous voulez créer des photographie de nature intéressantes, vous devez avoir de la culture générale.

If you want to create interesting photographs of nature, you must have general culture. You have to be interested in the world around you. Indeed, to express emotions, translate messages, transmit feelings or even achieve aesthetic works, you must be empathetic with the world around you.

General culture will give you elements to develop your own photographic language. By knowing how to express yourself photographically, you will be more direct and more understandable. Having general culture will allow you to listen to your environment and better translate what you see.

For example, if your passion is to photograph deer in the wild, by cultivating yourself on the subject, you can create different photos that will have more impact.

By staying locked in your skills without trying to learn other general knowledge you close your creativity. You condemn yourself not to last over time.

Key 7: Getting Out of your Comfort Zone

You certainly take beautiful nature photographs. You have created around you an audience of people who appreciate your photographic approach.

But maybe for a few years now, you have confined yourself to creating photos with your signature. You are satisfied with what you achieve. You are in a creative routine.

Why don't you try to explore new ways with a new style? Why not try to surprise your audience by questioning yourself?

Why not get out of your comfort zone?

It is one of the keys to last in photography. Nothing, and no one forces you to always create the same type of photographs.

By adopting a new style that remains broadly consistent with your signature, you will regenerate yourself, make a new start.

Getting out of your comfort zone is not taking a big risk. It is just a matter of taking a photographic turn and choosing a path that will open up new creative doors for you.

Key 8: Having a Photographic Culture

You may think that you are an excellent photographer. You may think that you have nothing to learn from others. You may think that the ease of use of digital technologies allows you to take photos that the ancients could not take. You may think that these same elders because it took them a long time to create a photo have nothing to say to you.

You may be right. You are certainly a good photographer. You may have nothing left to learn. I cannot judge you. You are the only one who can say it.

But where I don't agree is that the other photographers, old or recent, have a lot to bring to you.

The technique is not very important in creating a good photograph. It represents 10% of the recipe to be applied.

Personally, I have dozens of books written by photographers. I also have many photographic biographies. I read and reread these works without stopping.

On one hand they are important sources of inspiration. On the other hand, the experiences lived by these people allow me to avoid the same mistakes but above all to benefit from their experiences to become even better.

This photographic culture is a precious ally without which I would not have become what I am.

The photographic culture does not serve me to fuel worldly conversations around a table with photographic friends.

It is much more. The photographic culture feeds me, enriches me, allows me to grow every day.

All the stories, all the experiences of others are a source of inspiration for me as well as the new directions I choose to take.

Without this photographic culture, I would not have been able to define my photographic consciousness as precisely.

I think that to develop an interesting photographic culture, you have to study all photographers regardless of the theme. For example, even if I specialize in nature photography, I don't hesitate to take an interest in fashion, reportage, portrait, reportage photographers.

When it comes to cultivating myself, I have no limits. All experiences are good to take. I always draw from its positive elements which enrich me.

Key 9: Knowing How to Create Styles for your Collections

In one of the previous keys, I indicated that in order to last, you must have a recognizable signature.

It's not sufficient. You must know how to create styles according to your collections.


I hope these 9 keys have given you elements to help you to last over time. You have talent and you are unique. It would be a shame if you do not share your points of view and your photographic vision with the largest audience. Sometimes it takes time to get known. Be persistent, methodical and don't doubt yourself.

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Article published on Friday, January 17, 2020 . Written by
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